About TOM
Today, society is rapidly becoming futuristic. Because of Post-Covid-19, people’s values and lifestyles have changed dramatically.
Many companies cannot survive without incorporating DX and SDGs. For that reason, it is prime task to reorganize the value creation mechanism and business model.
In addition, human capital management has been advocated, and reskilling and relearning is becoming a major agenda.
Under these circumstances, the most important thing is to develop human resources who can create their own value and act on their own in this uncertain era.
TOM Co., Ltd. utilizes the branding, marketing, and strategic planning know-how we have cultivated to provide action support-type consulting that will continue in the future.
We also offer training and seminars to turn your company into value-creating human resources and teams using original methods such as ribbon frame planning techniques and backcasting.
Big enterprise, small and medium-sized enterprises, cities and rural areas are being forced to take the next step to survive in the future.
Please feel free to contact us about growth strategies for companies, branding for local governments, regional revitalization issues, etc…
TOM original method
As our original know-how, we have “Ribbon Frame Planning Technique”, a template for strategic planning that creates important strategies that determine the future of the company, and “Backcasting method” that builds the company’s future strategy.
■Ribbon Frame Planning Technique
There are steps in planning and strategic planning. To put it simply, it is “collecting information for a purpose, analyzing it, narrowing down the issues, deciding strategies, and creating an action plan.”
Ribbon Frame is the very thing which visualizes the process of this planning.
In this way, it is divided into four sections, and if you fill it in following steps, the project will be completed in a moment.
Ribbon Frame was once used globally by Hakuhodo, and TOM added its own flavor to the frame, then continues to this day.
■Backcasting method
This is TOM’s original method based on the Backcasting method.
In business, for issues and themes which has no exact answer with high uncertainty such as DX promotion and SDGs.
It is attracting as a method to draw a future goal and conside concrete measures to achieve it.
In Backcasting method, after confirming the current position, we define the “desired state/ideal state” based on trends in the world, customers, and technology, and derive strategies and measures to achieve it.
TOM promote steadily and efficiently promote work by developing our own template and filling it in with members.
